Real numbers,
real growth.

Overview

Exasario is an iced zirconia jewelry business targeting trend-conscious males 18–25. When they came to us: $400/month revenue, $100/day ad spend, 0.29x ROAS. Product-only creatives, slow website, zero trust signals, no email infrastructure.

The Problem

Ads were product-only shots — no lifestyle, no angle, no offer framing. Video creative had a decent hook but poor editing, no pain/solution structure. CTR was 0.8%. Website had slow load time, wrong positioning, weak product photos, no urgency, no email capture, no abandoned cart flows.

The Solution

Rebuilt product pages — hero, gallery, CTA, copy, and design. Launched UGC and model-on-lifestyle creatives. Tested 20+ creative variations in month one. Built email capture, abandoned cart flows, and post-purchase sequences. Led with "trusted by 10,000+ customers" as social proof anchor. Biggest lever: product page redesign + new ad angle built around identity and status.

Overview

Verbatik is an AI-powered multimedia platform used by content creators. Strong product, broken marketing. Spending $150/day on Meta with generic positioning, no social proof, no creative optimization. Cost per signup: $32. Landing page CVR: 1.5%.

The Problem

Generic ad creative — no hook, no angle, looked like every other AI tool in the feed. Landing page was feature-led with no emotional pull, no pain addressed, weak CTA. CTR: 0.8%. Zero qualified signups from paid.

The Solution

Rebuilt the acquisition angle around social proof — "10,000+ big creators use Verbatik" as the lead hook. Rewrote the landing page around creator pain. Launched new creatives on the new angle. Optimized the signup flow. Biggest lever: landing page redesign + finding the right customer angle from live ad data.

Overview

Productivity SaaS with a clean product and small organic following. Zero paid acquisition infrastructure. One Meta campaign, one creative, no funnel — cold traffic straight to pricing page.

The Problem

No advertorial funnel. Single creative running for 3+ months. No angle testing. CPL was $38 with near-zero trial-to-paid visibility.

The Solution

Built VSL-style advertorial funnel. Restructured Meta account. Launched 12-creative sprint across three angles: pain-led, social proof, competitor comparison. Implemented 5-step qualification flow for trial routing.

Overview

AI social scheduling tool with organic traction but broken paid. Every Meta campaign burned budget — no creative system, no funnel, no attribution. Couldn't identify what was converting.

The Problem

Three campaigns running with conflicting audiences. Landing page explained features instead of solving pain. No email nurture post-signup to convert trials. CAC incalculable due to broken attribution.

The Solution

Consolidated into one acquisition ecosystem. Fixed attribution first. Rebuilt landing page around the pain of inconsistent posting. Introduced 7-day email nurture for trial users. Weekly creative sprints from week two.

Overview

Minimalist accessories DTC with strong organic content but hemorrhaging budget on paid. Creative fatigue hit every 2–3 weeks. Zero retention infrastructure — every sale required a brand new customer.

The Problem

Same 2–3 ads running until performance collapsed. No email flows at all — not even abandoned cart. Low AOV with no upsell path. Scaling spend just amplified the losses.

The Solution

Weekly creative sprint — 8 new creatives per week across static and short-form video, three angles tested. Built email + SMS: welcome flow, 3-step abandoned cart, post-purchase upsell, 30-day re-engagement. Added product bundle upsell on cart page to lift AOV.